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What happened to the O? Don't mess with Olympic brand
Posted: 05.22.2012 at 8:24 AM
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One day, the small espresso shop near the site of the London Games was the "Olympic" cafe. The next day, it was the "Lympic." So where did the "O" go?  / AP photo
Photo

Don't touch those rings: Organizers warn guerrilla marketers not to mess with Olympic brand

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