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CHARLESTON, S.C. (AP) -- South Carolina's state military college is launching a new campaign to attract prospective students.

Thetheme of The Citadel's campaign is "Dare to Lead." It will be built around inspiring quotations from historical and contemporary leaders and will also feature examples of leadership both on and off the school's Charleston campus.

College officials said Wednesday the campaign highlights the college's well-known mission of developing principled leaders in all endeavors. Citadel president Lt. Gen. John W. Rosa says the campaign will get that message to a wider audience.

The campaign was developed from two years of research and discussions with college supporters, students, alumni, staff and others.