Latest local news, weather and high school sports from the Midlands

COLUMBIA (WACH)—“What do you do?”  The 15 seconds that follow that question can have an amazingly large impact on a potential job, personal relationship, or even raise.  According to The Southern Institute of Etiquette and Protocol’s Gerald Glascock, having a polished “elevator speech” can make all the difference in the world.  The term comes from the practice of having a short summary that could be delivered in the course of an elevator ride.

“If there are 8 people for the same position,” says Glascock, “the difference can come down to etiquette…good manners.”  Glascock goes on to say that with out highlighting what makes you difference, you are no different than your competitors.  “You have to come up with something that people are going to remember.”

Glascock says is starts with your name, followed by where you work, which lends credibility.  The next step is to “creatively” explain what separates you.  The other important step is to practice.

With only 15 seconds to sell yourself, the words you use shouldn’t be left up to chance.  In future Good Behavior segments, Glascock will explain the proper presentation of business cards, and when it appropriate to put your hands in your pockets.  For more information, you can log onto the Southern Institute for Etiquette and protocol.