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GREENVILLE, S.C. (AP) -- A senior executive for Southwest Airlines is talking about the company during a visit sponsored by Clemson University.

The schools says senior vice president and chief marketing officer Davis Ridley is speaking Friday at Clemson at the Falls in downtown Greenville.

Ridley oversees Southwest's marketing, sales and revenue management. The address is a First Friday Leadership Seminar Series event sponsored by the Arthur M. Spiro Institute for Entrepreneurial Leadership and the Clemson MBA program.

Earlier this month, Southwest began flights to Charleston and Greenville-Spartanburg airports.

Southwest is flying to Baltimore-Washington, Chicago, Houston and Nashville, Tenn., from both Charleston and Greenville-Spartanburg. It will also serve Orlando from Greenville-Spartanburg.

(Copyright 2011 by The Associated Press. All Rights Reserved.)