The Riverbanks Zoo is putting the naming rights in the highest bidder's hands.
COLUMBIA -- The chance to name a new addition to the herd at the Riverbanks Zoo is here.
Monday morning, an online auction went live on the zoo's website.
Up for auction is the naming rights of a newborn giraffe calf.
The giraffe came into the world on February 13, during a snowstorm.
The winner's choice, along the story behind it, will be published in an upcoming issue of the zoo's magazine.
Serious bidders can visit the Riverbanks Zoo's website to get involved.
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