When it comes to gift giving, you can’t go wrong with a fine piece of jewelry.

You’ll have an abundance of options when choosing from Roof Jewelers’ selection of high-quality fine diamonds and gemstones, gold and silver jewelry, pearls, South Carolina and Clemson merchandise.

Roof Jewelers also sells bridal and engagement jewelry, palmetto-tree-themed jewelry, cocktail rings and watches, as well as non-jewelry items such as clocks, lighters, key rings, baby gifts and money clips.

Personalize your piece by creating a Personality Bead bracelet, the latest in silver jewelry. Choose beads that represent different facets of your life to create a unique bracelet that fits your personality. You can build your bracelet at Roof Jewelers’ website, then visit the store to order it.

Roof Jewelers also will repair your jewelry. Such services include: replacing earring posts; converting earrings from post to clip-on and vice-versa; fixing or replacing broken catches; and rebuilding hinges in bracelets and watches. Bring in your watch to be repaired or cleaned as well.

Gold is a hot commodity these days, and Roof Jewelers will put cash in your hands by buying your unwanted or broken pieces of gold jewelry.

Roof Jewelers has been offering Columbia customers value and convenience since 1943. Call the company at (803) 788-2644, or visit www.roofjewelers.com.